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What is PodCasting?
Podcasting, created by former MTV VJ Adam Curry, is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their iPod (hence the "pod") or other audio player that supports mp3 at their convenience. The term podcasting is meant to rhyme with broadcasting and is a derivative of the iPod platform. While not directly associated with Apple's iPod device or iTunes music service, the company did contribute both the desire and the technology for this capability. Podcasting is not unlike time-shifted video software and devices like TiVo, which let you watch what you want when you want by recording and storing video, except that podcasting is used for audio and is currently free of charge. Note, however, that this technology can be used to push any kind of file, including software updates, pictures, and videos.

Podcasting uses an XML-based technology called RSS, or Really Simple Syndication. Content publishers describe new content in an XML RSS file which includes dates, titles, descriptions, and links to MP3 files. This auto-generated file is called an RSS feed. The key to making podcasting work with RSS is enclosures, a feature supported by RSS 2.0.

What makes podcasting special is that it allows individuals to publish (podcast) radioshows, that interested listeners can subscribe to. Before podcasting you could of course record a radio show and put it on your website, but now people can automatically receive new shows, without having to go to a specific site and download it from there.
Download iPodder, the cross-platform podcast receiver

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Three Feet from Gold: Turn Your Obstacles in Opportunities
A fresh, modern look at the core theme of Napoleon Hill's revolutionary best seller. In this inspiring contemporary fable, a young writer sets out to interview business leaders and other influential figures about the importance of persistence in attaining your goals. Sharon L. Lechter, visits with Kurt Schemers on Traders Nation®.
Broadcast Interview

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. Leslie Moeller visits with Kurt Schemers
Broadcast Interview

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. Ric Merrifields visits with Kurt Schemers on Traders Nation®.
Broadcast Interview

The Real Truth about Success
Wynn helps you discover your own personal advantage so you can stack the cards in your favor. visits with Garrison Wynn Kurt Schemers on Traders Nation®.
Broadcast Interview

Keeping The Millennials
How to attract, retain, and get the most from Generation Y employees A growing problem for many of today's businesses is the high turnover rate of Generation Y employees, also known as Millennials.
Broadcast Interview

The Next Evolution of Marketing
Find out what has changed about todays consumer that makes meaningful marketing more relevant...
Broadcast Interview

How to Be Useful: A Beginner's Guide to Not Hating Work
Megan Hustad dismantles the myths of getting ahead and helps you navigate the murky waters of office life. Humorous yet wise, irreverent yet marvelously practical, this book will help you learn. Megan Hustad visits with Kurt Schemers of Traders Nation®
Broadcast Interview

Collaboration
In Collaboration, author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. Morten Hansen visits with Kurt Schemers on Traders Nation®.
Broadcast Interview

Power of Who: You Already Know Everyone You Need to Know
Bob Beaudine believes Networking is not working for Americans any longer. This highly respected and well-connected head hunter shares his philosophy on what really works in identifying what your dream in life is and how to get it. Bob Beaudine visits with Kurt Schemers on Traders Nation®.
Broadcast Interview