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Kurt Schemers Host - Interviews:
Vishav Joshi, COO of Kewl International, Inc.
(otc: KWLI)

Shares O/S: 16,000,000
Float: 2,000,000 (approximately)
52-week Range: $.02 - $1.75


Kewl International, Inc.
(otc: KWLI)

Corporate Headquarters
Domenic Fanelli,
444 Brickell Avenue
Suite 300
Miami, Florida 33131
Tele: (305) 357-5556

Investor Relations
Pacific Bay Financial Corp
Attn: Mike Skerry
#23-9912 Lougheed Hwy
Burnaby, B.C.
V3J 1N3
Tel: 1-888-821-6607
Tel: 1-604-420-3150
Fax: 1-604-420-9559


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Interview Information:
Interview Date: 03.05.04
Run Time: 08:33

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The Company

About Kewl International Inc.
Kewl designs and produces branded "off-ice" hockey apparel in order to satisfy the demand for this lucrative category. Off-ice hockey apparel has been left unattended by incumbents due to their focus on the large but saturated market for licensed apparel and hockey equipment.

To ensure success in this endeavor, KEWL has signed over 20 NHL hockey players to endorse the products in the national and international media, as well as, provide consultation services with respect to design and testing of products. Furthermore, Kewl has signed several more consultants from the ranks of professional trainers, many of whom are currently employed in the NHL.

In establishing a strong brand, leveraging its position in the hockey segment through the endorsement of the players, the company will be broadening its brand appeal to other sports such as golf, lacrosse, snowboarding, and racing initially.


Domenic Fanelli, Chairman of the Board, President and CEO
Mr. Fanelli, a self described "huge hockey fan," with strong interest in several other sports, has been associated with Kewl for more than two years, initially helping finance Kewl Corporation in Canada. Seeing the opportunity to expand the successful Kewl brand to the U.S., Mr. Fanelli financed Kewl International and brought it public in the U.S. in 2003. He and a private investor group own approximately 80% of the company. Previously, Mr. Fanelli has had a long and successful track record as a businessman and entrepreneur in several fields, most notably, in the financial field, where he has owned a brokerage firm and served as a senior partner in a leading financial planning firm. He also has successfully directed the expansion of two family businesses in homebuilding and development and ladies apparel and design. Having served on the board of a variety of companies, Mr. Fanelli brings to the company strong leadership skills, and extensive experience in marketing, management and finance.

Vishav Joshi - Director, Executive Vice President and Chief Operating Officer
A U.K. native, Mr. Joshi brings 16 years of hands on management and finance experience to the company, principally in operations management, business planning, marketing and branch management for two leading North American banks, and as a partner in two venture capital firms and in other private ventures. Early in his career, Mr. Joshi held increasingly responsible positions in the retail and restaurant industry. Mr. Joshi's focus at Kewl International will be on operations management and planning, in particular, coordinating the company's manufacturing and sales and marketing efforts to ensure 100% customer satisfaction as U.S. and European sales begin to ramp up. Initially, he also is handling CFO responsibilities.

Bob Dickenson - Director
A long time supporter of Kewl, Bob Dickenson brings a wealth of business experience to the company, as the founding partner and president of the former Canadian Auction Group, now part of Adesa Auto Auctions, based in Indianapolis, Indiana, and one of the leading companies in its field in North America. As a private investor, Mr. Dickenson has been involved in a variety of new businesses ventures as well as in real estate development.

Domenic Alessandro - Vice President Corporate Apparel & Business Development
Mr. Alessandro has more than 20 years of outstanding management and marketing experience as a successful entrepreneur, principally in the food brokerage industry. Through his work in this industry he has developed an exceptional network of corporate contacts at a wide variety of leading companies and consumer chains, which are expected to serve him especially well in guiding the growth of the Kewl International Corporate business.

Armando (Army) Russo - Player Relations and Business Development
There are few sports personalities, especially in professional hockey and baseball who don't know "Army", the manager and operator of family owned DaVinci's restaurant in Montreal for more than 20 years. Mr. Russo is an enthusiastic Kewl supporter who recognizes the critical role that support from professional athletes will continue to play in the expansion of the Kewl brand name in the U.S. Ideally suited to continue to develop these relationships, Mr. Russo is excited about the role he can play in taking Kewl to new levels of success.

Angelo Gaetano - Vice President, Investor Relations
Mr. Gaetano's successful business career spans more than 35 years, during which time, among other positions, he rose to become manager of a furniture store chain and later owned and operated a large furniture manufacturer and retail stores that supplied most major hotel chains in the U.S. and Canada. Most recently, he entered the venture capital/investment banking arena where he became a partner in two firms that helped finance and launch a variety of young companies. A long time KEWL fan, Mr. Gaetano's primary role at KEWL International is serving the needs of investors in the company and building their support.

Shayne Corson - Founder of KEWL, Advisory Board Member
Shayne Corson, a veteran of 17 NHL seasons, recently joined the Dallas Stars after four years with the Toronto Maple Leafs, where he was a fan favorite. In the past year he surpassed the 1,000 career professional game marker, a distinguished accomplishment in the NHL. Mr. Corson has played on the 1991 World Cup Canadian Team, the 1993 and 1994 Canadian World Cup Championship teams, the 1998 Canadian Olympic team and has participated in three NHL All Star games. A founder of KEWL Corporation in Canada, Mr. Corson has used his on-ice leadership and enthusiasm to promote and endorse the KEWL brand with fellow players and fans. As the brand expands its appeal through KEWL International to fans and customers in the U.S., Mr. Corson continues to relish his role on its behalf.

Darcy Tucker - Advisory Board Member
Darcy Tucker joined the Toronto Maple Leafs prior to the 1999 – 2000 seasons. In the 2000 through 2002 (?) seasons, Mr. Tucker teamed up on ice with line-mate and brother-in-law Shayne Corson, and quickly earned the hearts of Leafs fans everywhere. Mr. Tucker was drafted into the NHL by the Montreal Canadians and is the only player ever to win three Memorial Cups. As a strong endorser of Kewl, Mr. Tucker has appeared numerous times on TV and in print wearing his favorite off ice apparel.

Anthony Pietramala - Advisory Board Member
Anthony Pietramala spent 16 years with the H.J.Heinz Company, half with Heinz Canada's traditional packaged goods Division and the remainder with Heinz Bakery Products. As President and COO of Heinz Bakery Products North America until its sale in November 1998, Mr. Pietramala was instrumental in growing a small regional company with one factory to one of the largest Frozen Dough Bakery Manufacturers in North America.

Mr. Pietramala currently works with a number of private companies, including National Training Rinks - an innovative and successful Hockey Training Facility located in Toronto, Canada, which he owns and manages.

Larry Goldberg - Advisory Board Member
Larry Goldberg has more than 20 years experience in the design, advertising and marketing industry. He is president of Toronto-based Premise Communications and Marketing Inc., a full service design, marketing and communications firm, with a broad range of communications expertise.

Mr. Goldberg and Premise Communications have assisted some of North America's largest and most prestigious companies, including several leading apparel companies, in their branding, advertising and marketing efforts, delivering unique and complete communications solutions. Their clients have included Jockey, Fruit of The Loom, Spalding Canada, Cloth by Ermenegildo Zegna, Matteo Maas, Royal Shirt, Keithmoor Trousers, Sony Music, BMG Music, Warner Music, and Gerber Baby Products among others.

Company News

Kewl International Says It Has Partnered With Source Alliance to Facilitate Custom Orders for Corporate Customers - Mon, Feb 23 - Market Wire

Kewl International Continues to Pave the Way for U.S. Product Launch With Expanded Line - Tue, Feb 10 - Market Wire

Gretzky Shows His "Kewl" in NHL Heritage Classic - Wed, Dec 10 - Market Wire

Additional Information

About Kewl International
Kewl International (OTC: KWLI.PK) is a U.S. non reporting company recently named the sole marketer and distributor of Kewl sports apparel in the U.S. The Kewl Corporation and Kewl International have announced that they are in merger discussions.

Forward Looking Statements
The management of the company, who take full responsibility for its content, prepared this press release. Statements in this news release concerning the company's business outlook or future economic performance, anticipated profitability, revenues, expenses, or other financial items; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties and factors include, but are not limited to, future capital needs, changes and delays in product development plans and schedules, customer acceptance of new products, changes in pricing or other actions by competitors, and general economic conditions.

For more information please contact:
Ken Donenfeld, DGI Investor Relations, 212-425-5700 or


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The information contained herein or heard on "Traders Nation" may have been provided by the Company to for information purposes only. Readers or listeners are urged to consult with independent financial advisors with respect to an investment in the issues mentioned herein. Investors should review a complete information package on the Company, which should include, but not be limited to, the Company's annual report, quarterly report, press releases, as well as all regulatory filings. All information contained in this report or audio program "Traders Nation" should be independently verified with the Company mentioned herein. Any opinions expressed in this report or heard on "Traders Nation" are statements of judgment as of the date of publication and are subject to change without further notice, and may not necessarily be reprinted in future publications or elsewhere. nor its officers, directors, partners or employees / consultants accept no liability whatsoever for any direct or consequential loss arising from any use of this report or information heard on "Traders Nation". affiliates, agents and/or family may have interests or positions in equity securities of the companies reviewed in this publication or presented on "Traders Nation", some or all of which may have been acquired prior to the dissemination of this report, and may increase or decrease these positions at any time.

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Forward-Looking Statements
This news release may contain forward-looking statements, which involve risks and uncertainties. Accordingly, no assurance can be given that the actual events and results will not be materially different than the anticipated results described in the forward-looking statement. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by the Company. These factors include the Company's success in its business and operations; the activities of new or existing competitors, the ability to attract and retain employees and strategic partners, the ability to leverage intangible assets, the ability to complete new projects at planned costs and on planned schedules and adoption of the Internet as a medium of commerce, communications and learning. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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