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Kurt Schemers Host - Interviews:
Betty Ho, Vice President, Corporate Development for
LJ International Inc. (nasdaqnm: JADE)

Shares O/S: 10,300,000
Float: 7,300,000
52-week Range: $1.25 - $5.88


LJ International Inc.
(nasdaqnm: JADE)

Corporate Headquarters
1212, Block A, Focal Ind. Center, 21 Man Lok Street
Hunghom, Kowloon, Hong Kong
Tel: (852) 2764 3622 Fax: (852) 2764 3783

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Interview Information:
Interview Date: 01.29.04
Run Time: 11:57

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The Company

About LJ International Inc.

LJ International Inc. ("LJI")(NASDAQ/NM:JADE) is a publicly-owned company engaged in designing, branding, marketing and distribution of a full range of fine jewelry.

Based in Hong Kong with production facilities in southern China, the company has been growing from strength to strength using a proven mine-to-market strategy, which eliminates the middleman and ensures tighter quality control at every stage.

LJI's strategic Hong Kong and Chinese mainland locations enable the company to enjoy tax advantages as well as labor cost savings. A competitive pricing policy has fueled strong growth annually. The company counts among its customers 27 of the top 40 jewelry retailers in the United States.

The Company has been adopting a two-prong approach of expanding its product lines and broadening its distribution channels to support its growth strategy.

A vertical integration or mine-to-market strategy has served the company well to date and LJI intends to keep employing this strategy. To ensure continuous growth, they are expanding their product lines and widening distribution channels.

Whereas 73% to 75% of their sales have been in North America so far, LJI has laid the groundwork for expansion into Europe and are now poised to increase their presence on the continent. The Company also recently announced a substantial order from Australia's largest home shopping network, marking their entry into the Australian market.

With China's entry into the World Trade Organization LJI is seeing vast opportunities opening up for the company as the country liberalizes and modernizes. They recently announced that they have received approval from the Chinese government to market their products in China. With this approval, LJI recently announced their entry into the Chinese market by opening their first showroom in Hong Kong's jewelry district.

LJI began life as Lorenzo Jewelry Manufacturing in February 1987 when the company's current Chairman, President and CEO Yu Chuan Yih founded the business in Hong Kong.

Starting with a small gemstone factory with just five workers in February 1988, the company added a gold factory with 50 workers in September of the following year. It then built a 45,000 square-foot factory in Shantou in February 1990 with an investment of over US$600,000. Eight years later, LJI invested more than US$2 million to secure a 50,000 square-foot facility, this time in Shenzhen. By January 2003, the company had consolidated its operations in its Shenzhen premises, which it has modernized and expanded to 86,000 square feet.

By April 1998, the company was ready to join the bigger players in the industry with the launch of an Initial Public Offering on the Nasdaq. By December 31, 2003, sales revenues exceeded $58 million and the company is confident about sustaining growth annually.


JADE currently sells 73 per cent to 75 per cent of its jewelry in North America. It counts the 27 of the 40 largest jewelry retailers in the U.S. among its customers, the biggest of these being QVC, a leader in electronic retailing with an audience of 73 million households in the U.S. alone, plus 17 million in Germany and 7.8 million in the United Kingdom and Ireland. Other big-name customers include JC Penney, Macys, Helzberg Diamonds, Wal Mart, Mervyns, Ben Bridge and Zales

Recognizing the desirability of widening its geographical customer base, JADE has laid the groundwork to enhance its presence in Europe and is now poised to take on this market.

Additionally, given its strategic locations, the company is also well positioned to seize marketing opportunities in China now that the country has joined the World Trade Organization.


New Customers in Australia
LJ International has continued its aggressive expansion efforts in 2004 and has already secured impressive results in the last few months. The addition of a new customer in Australia is a pleasant surprise to the investment community. The new client is the largest home shopping network in Australia and is 20% owned by the second largest home shopping network LJ International Inc. in the US (which just became the Company's customer in late 2003). The network serves over 64 million households in Australia, New Zealand and China. In 2003, the shopping network reported sales growth of 36%. In addition to TV-based sales, it sells products through direct mail and bricks-and-mortar retail stores. The Australian dollar recently rose to its highest since December 1996 on the back of strong economic growth and rising consumer confidence. Having said that, the Company's product should appear more attractive in terms of pricing to the Australian consumers. At the current stage do not expect the contribution from the new Australian customer to make material impact to the bottom line. The contribution from North America customers should continue to be the major earnings contributor, accounting for approximately 70% of the income.

China Expansion Strategy
A recent Research Report on LJ International described briefly the Company’s planned growth strategies in China. To date, the Company has made impressive progress in implementing this strategy – the establishment of Lorenzo China Corporation to tap into the fast-growing Chinese jewelry market. China is the sixth largest economy in the world with GDP growth of 9.1% in 2003, the highest since 1997. The National Bureau of Statistics has projected GDP growth of 8.6% for 2004. The Company's business strategy is to market its "Lorenzo" brand of upscale jewelry through franchising and "eMotion Gallery" online sales kiosks in China.

Historically, LJI has focused mainly in the medium-priced semi-precious jewelry segment, offering collections of rings, necklaces, bracelets, earrings, pendants, brooches and cuff links. However, since 1999 the company has been widening its range of products and it now offers a full range of fine jewelry: semi-precious stones; diamonds, pearls and precious-stones, set in yellow gold, white gold, platinum or sterling silver.

To date, the company's designers have come up with some 5,000 different styles that are contemporary and much sought after. Most of these creations are crafted in 14 and 18 karat gold and silver and set with colored gemstones such as amethyst, topaz, Brazilian garnet/garnet, citrine, aquamarine and peridot. The designs are distinguished by the use of medium to large size stones and unusual cutting styles.

Production Facility

Prior to expanding its Shenzhen premises, JADE had another facility in Shantou, built in 1990, with a floor space of 45,000 square feet. In January 2003, the company consolidated all its operations under one roof at its Shenzhen premises to improve efficiency, decrease duplication and raise profit margins .

Now the combined facility has over 86,000 sq. ft, occupying five floors in a 10-story building in the tax-free zone of Shenzhen. JADE has more than 2,000 gemstone cutters and other personnel, who style and fashion over two million carats of cut stones and two million pieces of finished jewelry each year.

A team of 30 people in Shenzhen manages the operations while executives based in Hong Kong, which is barely an hour's drive away, visit and communicate with them regularly.

JADE established a high tech facility for diamond and precious stone jewelry in June 2002. It is fitted out with Cad/Cam model making equipment and a wide range of wax set molding equipment, the facility allows the company to fashion up to 60,000 pieces of jewelry per month at full capacity. The less labor-intensive Cad/Cam equipment gives JADE more flexibility, perfect repeatability, higher precision and enhances standardization.

Company Management

Yu Chuan Yih, Chairman
Mr. Yih founded the company in February 1987, formerly called Lorenzo Jewelry Mfg. (HK) Ltd., and has served as its president and managing director since. He has more than 20 years of experience in the jewelry industry, including hands-on expertise in production engineering and gemstone cutting. As a former gemstone trader in Brazil, he has cultivated extensive relationships in the industry and has in-depth knowledge about gem sourcing and jewelry design.

He has been the president of the Hong Kong Gemological Institute of America (GIA), the nonprofit educational organization for the jewelry industry, since 1994.

An enterprising self-starter, Mr. Yih is upbeat about growth and development prospects for both himself and LJI. He was Honorary Chairman of the Guangdong Gold and Silver Jewellery Association in 1999, Honorary Chairman of the Guangzhou Gold and Silver Jewellery Association in 2000 and Vice Chair of GIA League of Honor Founders Dinner. Mr. Yih is also a member of the following bodies:

~ Hong Kong Jewellery & Jade Manufacturers Association

~ The Jewelers Board of Trade

~ America Gem Trade Association

~ Hong Kong Jewelry Manufacturers' Association

~ International Colored Gemstone Association

Ka Man, Alfonsa Au, COO
Ms. Au is the Chief Operating Officer of LJI, responsible for general administration, human resources, and management of the Hong Kong head office, but focusing principally on the operational side of the business

Ms. Au has been with the company since its inception in 1987 and is an excellent example of the kind of dedicated, loyal and enterprising self-starters who help turn LJI into the success story it is today. Starting out as an administration clerk, she went on to become sales executive, production co-coordinator, before taking on general managerial duties for the company's office in Hong Kong and plants in Shenzhen and Shantou.

Ms. Au joined the Board of Directors of LJ in December 1994. Given the scope for career advancement within the company, Ms. Au plans to tap other opportunities for self-development while furthering the goals of LJI.

Hon Tak, Ringo Ng, CFO
Mr. Ng is LJI's Chief Financial Officer, responsible for formulating the company's financial strategy and policy, ensuring their smooth and proper execution and overseeing all other related matters and activities.

Mr. Ng joined the company as its CFO in September 1997 and became one of its directors in May 2001. Prior to that, he was an audit senior with Moores Rowland C.A., Certified Public Accountants, serving them from July 1994 till he came on board LJI.

He graduated with a Bachelor of Science degree in civil engineering from the University of London in 1984 and received his Master of Commerce in Accounting and Commercial Administration from the University of New South Wales in 1994. Mr. Ng is a certified practicing accountant of the Australian Society of CPAs.

Betty Ho, Vice President, Corporate Development
Ms. Ho is LJI's Vice President, Corporate Development, responsible for corporate finance, investor relations, and matters relating to mergers and acquisitions of the company.

Ms. Ho joined LJI as VP, Corporate Development, in September 2001. Prior to that, she was Senior Vice President of the Strategic Capital Group (SCG) Inc., an e-commerce conglomerate in Asia. Her primary responsibilities in the company were strategy, finance, acquisitions and alliances. As one of three co-founders of the conglomerate SCG, Ms. Ho served on its Board of Directors.

Between 1993 and 1998, Ms. Ho focused on direct investments, corporate finance and audit, holding various management positions with UOB Asia, SSAL and Arthur Andersen & Co. respectively.

She is a Certified Public Accountant and a member of the Hong Kong Society of Accountants and American Institute of Certified Public Accountants. Ms. Ho graduated from the University of Toronto in 1992 with a Bachelor of Commerce degree. She majored in Finance and Economics.

Employees: 2000+

Company News

LJ International Inc. Chairman and CEO Provides Insight On Positive Performance and Future Growth in Special Letter to Shareholders - June 2nd 9:15am - PR Newswire

LJ International to Exhibit at Las Vegas JCK Show - June 1st 9:15am - PR Newswire

LJ International Names Former CEO of Largest Jewelry Retailer in Far East as Head of Company's New China Unit - Tue, May 25 - PR Newswire

LJ International Reports $50,000 In Monthly Sales At Hong Kong Showroom - Tue, May 18 - PR Newswire

LJ International Signs Marketing Deal With Leading Chinese Retailer - Tue, May 11 - PR Newswire


Compensation: $9,250 - by third party Cronus Advertising. Read Carefully and Think Clearly When Investing In Any Stock. is an independent electronic publication providing both information and factual analysis on selected companies. The opinions and analysis included herein or in our audio programs are based on sources believed to be reliable and in good faith but no representation or warranty, expressed or implied, is made as to their accuracy, completeness or correctness., it's owners, employees or officers are not licensed brokers, broker dealers, investment advisers or underwriters.

This information read at or it's newsletters or heard on "Traders Nation" is not intended to be used as the sole basis of any investment decisions, nor should it be construed as advice designed to meet the investment needs of any particular investor. The foregoing discussion contains forward looking statements which are based on current expectations and differences can be expected.

The information contained herein or heard on "Traders Nation" may have been provided by the Company to for information purposes only. Readers or listeners are urged to consult with independent financial advisors with respect to an investment in the issues mentioned herein. Investors should review a complete information package on the Company, which should include, but not be limited to, the Company's annual report, quarterly report, press releases, as well as all regulatory filings. All information contained in this report or audio program "Traders Nation" should be independently verified with the Company mentioned herein. Any opinions expressed in this report or heard on "Traders Nation" are statements of judgment as of the date of publication and are subject to change without further notice, and may not necessarily be reprinted in future publications or elsewhere. nor its officers, directors, partners or employees / consultants accept no liability whatsoever for any direct or consequential loss arising from any use of this report or information heard on "Traders Nation". affiliates, agents and/or family may have interests or positions in equity securities of the companies reviewed in this publication or presented on "Traders Nation", some or all of which may have been acquired prior to the dissemination of this report, and may increase or decrease these positions at any time.

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We encourage the reader to review the investing information available with the Securities and Exchange Commission ("SEC") at and / or the National Association of Securities Dealers ("NASD") at Readers can review all public filings by the Company at the SEC's EDGAR page.

The NASD has published information on how to invest carefully at its web site.

Finally, investing is a very serious business and you should treat it as one. Never invest money you aren't willing to risk to loss. There are many pitfalls to investing, your continued learning in the stock market is your best advantage.

Forward-Looking Statements
This news release may contain forward-looking statements, which involve risks and uncertainties. Accordingly, no assurance can be given that the actual events and results will not be materially different than the anticipated results described in the forward-looking statement. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by the Company. These factors include the Company's success in its business and operations; the activities of new or existing competitors, the ability to attract and retain employees and strategic partners, the ability to leverage intangible assets, the ability to complete new projects at planned costs and on planned schedules and adoption of the Internet as a medium of commerce, communications and learning. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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